Customer Relationship Management (CRM)
Data Farm
Inc.®
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The Technical "Know-How"
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Zeros and Ones Indexing - Trim Down Big Data to Run CRM and BI
The main issue with Big Data and CRM is how to make sense of Big Date while harnessing it within CRM.
80 percent of the world’s information is unstructured. Unstructured data is growing 15 times
faster than structured data. More importantly how to transform data from raw form into business
intelligence. Not to mention, the size of the data and processing speed and Real-Time Analytics.
Our answer is hashing and indexing Big Data into smaller data. We are farming Big Data into a new
format that is smaller and faster to process. Zeros and Ones are our key ingredient in building
intelligent CRM and BI.
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